Hi, I’m Jana.

I started my first blog 2011 during my studies in fashion design and my education as a custom tailor.

Five years later I had made several (work) experiences in the fashion scene, many good ones, but also some really bad ones. Unfortunately, I came to the point where I felt some kind of disgust for the world I lived and worked in for so long. Quickly I figured that I don’t want to create those feelings and that I don’t want to live, or work, for an industry driven by greed, superficiality, narcissism, egoism and jealousy.

Instead of leaving the industry entirely, I “simply” changed sides. There is a possibility of living a beautiful life, without creating harm for the environment we live in. Through supporting fair fashion, vegan cosmetics and an ethical lifestyle, we can stop this downward spiral of hate, harm and cruelty.

Oh and since you came all this way to this point, don’t forget to say Hi.