Yes, there is something to it. Writers need to write headlines in a certain way so you, the beloved reader, find them interesting enough to click and start reading. Did you ever think about the tone of those phrases before?
“You must know this … or something bad will happen. You should always do this, but never do that! You really need to know this and that and of course that third thing too if you want to be successful! Better start reading, because you’re already late!”
There is so much pressure, there are so many hints that you might miss out on something if you don’t read that promoted article right now. Headlines play with your feelings, they trigger your fear and longings. They wait for you like a hungry wolf, while you inattentively scroll through your Facebook feed like a careless Bambi in the wild.
Yeah, I know, that’s how it works. That’s how the market works. Writers need to sell their story like a fearless salesman.
Does it really have to be this way? I don’t want you to feel like you’re missing out on something. I want you to feel in good care when you read my headlines. I want to give you honest words and interesting topics. Maybe I need to use that salesman-tactics from time to time, but please be aware:
Those headlines are just headlines. Nobody can tell you how to live your life. It’s your decision and you are brave, bold and beautiful – no matter what they say.
Oh and please go on reading my articles. Thank you. You rock.